Creative marketing has generated some of my most memorable moments at Nreal. I got to leading the entire process of filming a high budget (~$70k) promo video from screenwriting to directing. Using creative experiences i gained working on Dancraft - Another Axis when I was younger, i wrote a story where a pair of dancers meets and interacts with the protagonist in an augmented dimension. Dancing is used to convey lightness, fashion and Nreal's uniquely unrestraining formfactor. The augmented dimension was mind-boggling but based on day-to-day environment to differentiate from VR while maintaining maximum wow factor. The story was highly regarded by both head of design at Nreal and the external CG team.

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Other projects i was involved in include directing for still image shoot of the current generation Nreal Light (only one shoot is organized for each generation, where 3 models and hundreds of shots were taken), as well as various flyer, t-shirts and souvenir designs.